Its the size of the blog that matters right???… WRONG

You know how it goes, you spend a lot of time on the web, keeping up with news/views and comment. This always leads you to blogs. media sites et all…but why oh why do so many on line journalists (that’s all of us my friends – this is 2009, we ALL publish now) have to write a million words per article.

blog support please

blog support please

A million words may well be an exaggeration, but based on some of my experiences this week I’m not that far away. I kid you not that some word counts have broken the back (and my spirit) of over 4000 words. Does anyone really think that visitors to that page, a page that had done the hard work by drawing them in and getting them there, want to read WAR & PEACE before moving on to their next scheduled task; hopefully not planned until next summer.

And tell me where i go wrong, but isn’t one of the biggest USPS of the Internet is that we can get our information quickly.

Once we get to that information 9 times out of 10 we want to read and digest that information quickly. So come on bloggers and professional journalists, we’ve all heard the old adage but …less really is more 🙂


Social networking or social ‘notworking’?

Are we involved in social networking or social ‘notworking’?


A few days ago I posted that very question on LinkedIn 

As many of us move closer to our twitter/FB/linkedIn pages, are we pandering to the ‘latest thing’ or is it really going to add value to our business. Studies show that instead of networking and adding value many people are actually hiding behind the screen and filling content into these sites but ‘not working. Social networks can and will help develop business but its how effective you are with your time online that is important! there’s little scope for a hard sell approach – Buy xxx now!! – instead brands and companies need to add personality, support and offer something back before the astute user of social networks will even consider the ‘buying process’ Your thoughts?


Here are some examples of responses so far:



Integrated Marketing & Communications Specialist Social media marketing/branding is about engaging and informing buyers/clients/customers. Wanting to ‘advertise’ your brand has changed from showing print pictures or TV adverts and having a ‘call to action’ to now telling stories and building those emotions about a brand by having a dialog and LISTENING to customers, not selling to them. I agree that some people probably waste a lot of time and don’t create value for brands though companies are buying in a big way. Look at Pizza Hut’s announcement this week about hiring a Twinturn, an intern to work the social media aspect of the brand. I can see a book deal, a YouTube channel, TV and media coverage, you name it, about this lucky young student who lands this job!



nice one .. “social notworking”. lol. I try to monitor that on a regular basis at our office to ensure that’s not happening as our whole team’s on Twitter 🙂


Other than an opportunity to expand the lexicon of Twinglish, the challenge is to learn by experience, doing something along the lines of what Pizza Hut has attempted, which requires constant, dedicated effort. I hope that Twinturn isn’t just a canary in a mineshaft…





…it’s an interesting debate and one worth further analysis…but for now I have to go and tweet 😉

Help…I need somebody…well look no further! A few clicks and bingo!!

Are you trawling the internet for anything, just anything that’ll help you swerve through the mindfield jargon and rubbish.

Fear not here are some links to answers to some of those questions you’re all asking:

Question: search engine opitmisation – what’s right and what’s wrong?

 go to:


Twitter: What’s it all about?

go to:

What’s the best browser, and why?


A new user guide to Facebook required?


Youtube….I’ve heard about it but what exactly is it and what will I get from it?

NOTE: wikipedia ( is great for almost anything you need help with. Simply type in the word/description and a detailed result will appear.


What is wikipedia?

 Wikipedia (pronounced /ˌwiːkiˈpiːdiə/ or /ˌwɪkɨˈpiːdiə/) is a multilingual, Web-based, free-content encyclopedia project. The name “Wikipedia” is a portmanteau (a combination of portions of two words and their meanings) of the words wiki (a type of collaborative Web site) and encyclopedia. Wikipedia’s articles provide links to guide the user to related pages with additional information.

Wikipedia is written collaboratively by volunteers from all around the world; anyone can edit it. Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference Web sites, attracting at least 684 million visitors yearly by 2008. There are more than 75,000 active contributors working on more than 10,000,000 articles in more than 260 languages. As of today, there are 2,820,243 articles in English. Every day, hundreds of thousands of visitors from around the world collectively make tens of thousands of edits and create thousands of new articles to augment the knowledge held by the Wikipedia encyclopedia…

Twitter…the ‘what’s next of the internet’ or a waste of all our time

As an on line marketeer Twitter has been on my digital radar for some time. But as the saying goes ‘ a funny thing happened a few weeks ago’. 

Here in the UK it all of a sudden became the buzz word. This wasn’t across a few months or weeks though. It literally seemed to be what everyone was talking about. My recollection of those events (sounds like I’m about to recall the announcement of a war or royal wedding…worry not!) are that traditional media started to tweet.

Radio DJ’s …

Talk show hosts … 

TV presenters….

newspaper columnists…

…They were all at it!




Now I’m not sure if an email went round (how very antiquated!) suggesting that it was time to get ‘down with the kids’ and get on the trendy bandwagon but something definitely happened. Now instead of hearing who’s on a talk show from a trail I find out direct from the host via a tweet; actors tell me their next play and where i can get tickets from and even anti virus software vendors tell me of latest patches and updates all from twitter.


How did I live without it? Already within 3 weeks the first thing i do when i wake up is check on Tweetie ( – my iphone app that gets me into my tweet community within seconds) and i now just check it at the end of the night…just in case i miss the post (tweet) of the day.

I’ve even signed up to a Tweet support course, which by the way is fabulous, that takes me through and guides me day-by-day for 100 days on best practice. for more details.

But is it all worth it?

Well time will tell and your feedback is welcome. within three weeks I have 443 people who read what i say and I read from over 580 other people. Not all are listening and i don’t pay attention to everything i see, but so far there is a network or intelligent, interesting and fun people who i would never have known. 





Say what you like about it…it’s a geek thing! and just pick up the phone and talk!  etc…. but right now I like it, and much more important than that is that I think it’s here to stay and as my dad would say > if you don’t buy a ticket you’re not going to win the lottery.

And on the 8th day…The internet was invented! !10 great web sites for those new to online

The internet can be a daunting place for those unfamiliar with its protocols, acronyms and popular places. It’s an ever changing world and just when you think you’ve mastered Google, Facebook, and Ebay along comes Twitter, Google Streetview and Microsoft’s Silverlight (I knew that last one would get you.

This blog will take you through the online world. It’ll include new online tools, opinion, recommendations, links, reviews and allsorts. 

The ultimate aim will be to inform and educate…but not with jargon or by patronising.

To start here’s a list of ten web sites I think are critical to help you through the gates of that big blue ‘e’ (internet explorer) on your screen or that fox like creature (firefox) or even that compass (safari).


search engine above all search engines


THE online shop


Looking for something old or new…this has everything on it including the kitchen sink. All you need to do is bid!


Who needs to talk anymore. Facebook lets you connect with your friends (new and old), make friends, join with people of similar interests. All without opening your mouth or your front door. How times change


Who needs tv? If you missed something on tv that everyone is talking about, maybe that funny moment when a presenter swore, or sporting moment dont fear it’ll be on Youtube. Also includes corporate video, personal video upload….millions and millions of things to see.


Amazing site for news (of all  types). It has so many sections. pages, articles, links that you cant fail to find the information you’re after. 


Who needs film reviewers from magazines and newspapers. The Internet Movie Database (imdb) will tell you what its millions of users thought of the latest release. Includes every single film ever made and once you’ve used it i pretty much guarantee it’ll be in your favourites.


Need directions. all you need is multimap.


An encyclopedia which includes just about anything you can think of. Try it! I urge you!


Online information and advice about health and illness, run by Britain’s National Health Service. The site includes a useful self-diagnosis tool that can reassure you that your hangover is not in fact meningitis.

More to follow across the days and weeks…